Former hedgehog lab Bosses Sarat Pediredla and Alan Morris Launch LevelFive
The pair believe AI has created a smartphone-scale shift in software, letting small, experienced teams build products faster and more cheaply.
- Sarat Pediredla and Alan Morris were previously CEO and CTO of hedgehog lab.
- Pediredla has returned from semi-retirement to launch the business.
- They argue AI could help the North East compete on productivity rather than headcount.
Sarat Pediredla and Alan Morris, formerly chief executive and chief technology officer of hedgehog lab, have joined forces to launch a new venture, LevelFive.
Back from semi-retirement
Pediredla, who founded hedgehog lab, has come out of semi-retirement for the launch. The pair believe AI has created a shift in software development on the scale of the arrival of the smartphone.
In their view, small teams of experienced people can now build products faster and more cheaply than was possible before, which is the model LevelFive is built around.
An opportunity for the region
Pediredla has argued the change could be particularly significant for the North East, allowing a region with a smaller population to compete through greater productivity rather than sheer numbers of staff.
