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Sarat Pediredla Steps Down as hedgehog lab Chief Executive After Almost 19 Years

The founder of the Newcastle digital consultancy leaves after the business acquired Edinburgh’s Label Sessions and took on investment from Maven and BGF.

By North East Founders · Newcastle
Key points
  • Sarat Pediredla has led hedgehog lab for almost 19 years.
  • The consultancy acquired Edinburgh-based Label Sessions in December.
  • It has previously taken equity investment from Maven and BGF.
The Tyne Bridge at night.
The Tyne Bridge at night. Photo: Ashley Lightfoot / Wikimedia Commons, CC BY-SA 2.0

Sarat Pediredla, founder and chief executive of Newcastle technology consultancy hedgehog lab, has announced he is stepping down after almost 19 years in charge.

Pediredla is one of the best-known figures in the North East tech scene, having built the business over nearly two decades.

A new chapter for the business

His departure follows a period of change at hedgehog lab. In December the company acquired Edinburgh-based Label Sessions, and it has previously taken equity investment from Maven and BGF.

Sources: Newcastle Tech Digest · BusinessLive. Spotted a mistake? Tell us.
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